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What Is a White Paper? Types, Purpose, and How To Write One,What is a White Paper – Definition

WebIf you are writing a white paper, be prepared to compose a long document. Depending on your industry, a white paper can extend beyond 25 pages. However, it will not usually WebJul 26,  · How to write your white paper Research your audience and topic well. Think about who will be reading your white paper. Are they actually experiencing Make sure WebYour white paper should be properly organized. Before writing your white paper, ensure that you first create an outline that is by your goals. Your white paper should be able to WebAug 09,  · Three main types of white papers include backgrounders, numbered lists, and problem/solution white papers. A white paper provides persuasive and factual ... read more

The Bottom Line. Trading Trading Strategies. Key Takeaways A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions. A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem. White papers are commonly designed for business-to-business marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer. White papers are commonly at least 2, words in length and written in an academic style. What Is an Example of a White Paper? An AI-First Infrastructure and Toolchain for Any Scale Moving your Mission Critical Mainframe Data to Azure Mesh and hub-and-spoke networks on Azure Backup and recovery overview for Azure users Backup and recovery overview for users new to Azure.

How Have New Industries Used White Papers? Why Is It Called a White Paper? Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. Take the Next Step to Invest. Advertiser Disclosure ×. The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Related Terms. Value Proposition: How to Write It With Examples A value proposition is a marketing statement that summarizes why a consumer should buy a product or use a service. Business Plan: What It Is, What's Included, and How To Write One A business plan is a written document that describes in detail how a new business is going to achieve its goals. What Is a Marketing Plan? Types and How to Write One A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market. What Is Data Mining?

How It Works, Benefits, Techniques, and Examples Data mining is a process used by companies to turn raw data into useful information by using software to look for patterns in large batches of data. Quality Control: What It Is, How It Works, and QC Careers Quality control is a process by which a business ensures that product quality is maintained or improved. Learn whether quality control is a career option for you. Certificate of Origin CO : Definition, Types, and How to Get One A certificate of origin is a document declaring in which country a commodity or good was manufactured. Partner Links. Related Articles. Financial Literacy How to Inspire a Love of Math. Corporate About Us. Brokers Best Online Brokers for Beginners. Initial Coin Offerings How to Reap Profits on an ICO.

Facebook Instagram LinkedIn Newsletter Twitter. About Us Terms of Use Dictionary Editorial Policy Advertise News Privacy Policy Contact Us Careers California Privacy Notice Do Not Sell My Personal Information. Investopedia is part of the Dotdash Meredith publishing family. The first thing to do is to profile your audience, and this is what you need to do:. As we have mentioned earlier, the purpose of a white paper is to advocate for a certain position or provide a solution to a certain problem. What this means is that the problem might be specific to a certain group. You therefore first have to consider your target audience and try as much as possible to get to know their characteristics.

This is very important because it will guide you when forming your arguments. You, therefore need to ensure that the solution to the problem or the position you are advocating for is familiar to your clients. On the same note, you need to understand the level of expertise of your audience. This is very vital as it will guide you on how to structure your white paper. It will tell you whether your paper should be simple or complex. For example, if your audience is made up of people from your field of practice, then you can consider adding some technical jargon if the audience is mixed up, that is people from different fields, then you need to keep your paper as general as possible.

When it comes to the use of scientific terms, try to minimize them and always ensure you explain them in detail. You need to choose a catchy title, something that will entice someone to read your work. Your title should be able to capture the attention of the reader. Make sure that the title has a relationship with the problem you are handling. Craft your title in such a way that a general audience can relate to. Jump exactly to what you are trying to solve in your white paper. You should avoid unnecessary extra wording the will not add value to your white paper. Your opening sentences should be able to engage your readers to make them stick to reading the paper. You need to have a captivating introduction. First, acknowledge the readers and state the purpose of your paper.

After which you mention what is happening and then briefly explain why you see it as a problem. That being done provide a brief discussion of your arguments and state why you are advocating for another position. At this point, you need to briefly introduce to the readers the method you are going to apply when doing your analysis. You should base the problem on your audience needs. Make sure you only major on the problems that you intend to provide a solution for. Your problem should be stated in just a few words. At this point, you need to provide details of the problem you have identified. You need to state in detail how you arrived at that problem. This should be supported by facts and figures. Ensure that you adopt terms that are clear and precise. The purpose of historical overviews is to explain further why the problem you are trying to provide a solution for is indeed a problem.

In most cases, a current problem might have been a previous solution to a problem. Using relevant data, explain how your problem evolved from being a solution to a current problem. This is very important as they help the audience properly understand your arguments. They may include graphs, diagrams or charts. Depending on the purpose of the white paper and your preference, you can either choose to place these visual aids within the text or add them in the appendix section. Make sure you properly look at the data and figures you have and ensure that all your conclusions are properly explained regarding how they were arrived at. Ensure that you properly look at your references so that you produce findings that will create no room for doubt.

In providing your conclusions and findings, think of someone working on the same data and ask yourself whether they will get the same answers. Lastly, you need to come up with proper arguments that provide convincing and engaging solutions:. Once you have stated the problem and provided a justification of it, you need to provide a proposed solution for the same. At this stage, you should give the steps of how your ideas are going to be implemented. You should give enough evidence as to why your solution or stand is the best and that people should follow. Your arguments should be based on scholarly articles, government publications, trade journals and your research data and figures. You also need to give other possible solutions acknowledging that they can make up good solutions but state why they are not the best solutions to the problem you are trying to solve.

Provide a review of the problem you are trying to solve. Mention briefly your solution and also state the results that you intend to see. This is the face of your white paper. It seems rather obvious, but many people encounter challenges finding the best topic for their white papers. The key is to ensure that you come up with a topic that people will desire to read. In this case, you should first describe your audience; this is the people you want to communicate to. After which, you can dig deep to find out the common problem or challenge they are facing or the things they find interesting.

We use cookies to give you the best experience possible. It is good to understand the meaning of a white paper before you get to writing. A white paper is a document used to provide a solution to a certain problem. The first form of white papers came as official government documents. Later, they were adopted in the corporate setting. White papers are usually not more than five pages and not less than a page. They include free white pages. The main aim of a white paper is to convince people that the solution provided is the best for the given problem or that people should follow a certain position.

For commercial purposes, white papers usually play a major role in the decision making of both the current and prospective buyers. For example, a white paper in the corporate setting can be used to suggest using a specific product for a certain technical process or marketing purposes. In the government setting, it can be used to find ways of solving certain municipal problems. Writing a white paper involves a lot, this, therefore, calls for planning before getting into it. If you plan what you want to write well, then you will end up with a purposeful and effective white paper. To write a purposeful and effective white paper, you should be able to understand your clients, clearly state the problem you want to tackle and come up with proper arguments that provide convincing and engaging solutions.

The first thing to do is to profile your audience, and this is what you need to do:. As we have mentioned earlier, the purpose of a white paper is to advocate for a certain position or provide a solution to a certain problem. What this means is that the problem might be specific to a certain group. You therefore first have to consider your target audience and try as much as possible to get to know their characteristics. This is very important because it will guide you when forming your arguments. You, therefore need to ensure that the solution to the problem or the position you are advocating for is familiar to your clients.

On the same note, you need to understand the level of expertise of your audience. This is very vital as it will guide you on how to structure your white paper. It will tell you whether your paper should be simple or complex. For example, if your audience is made up of people from your field of practice, then you can consider adding some technical jargon if the audience is mixed up, that is people from different fields, then you need to keep your paper as general as possible. When it comes to the use of scientific terms, try to minimize them and always ensure you explain them in detail.

You need to choose a catchy title, something that will entice someone to read your work. Your title should be able to capture the attention of the reader. Make sure that the title has a relationship with the problem you are handling. Craft your title in such a way that a general audience can relate to. Jump exactly to what you are trying to solve in your white paper. You should avoid unnecessary extra wording the will not add value to your white paper. Your opening sentences should be able to engage your readers to make them stick to reading the paper. You need to have a captivating introduction. First, acknowledge the readers and state the purpose of your paper. After which you mention what is happening and then briefly explain why you see it as a problem.

That being done provide a brief discussion of your arguments and state why you are advocating for another position. At this point, you need to briefly introduce to the readers the method you are going to apply when doing your analysis. You should base the problem on your audience needs. Make sure you only major on the problems that you intend to provide a solution for. Your problem should be stated in just a few words. At this point, you need to provide details of the problem you have identified. You need to state in detail how you arrived at that problem.

This should be supported by facts and figures. Ensure that you adopt terms that are clear and precise. The purpose of historical overviews is to explain further why the problem you are trying to provide a solution for is indeed a problem. In most cases, a current problem might have been a previous solution to a problem. Using relevant data, explain how your problem evolved from being a solution to a current problem. This is very important as they help the audience properly understand your arguments. They may include graphs, diagrams or charts. Depending on the purpose of the white paper and your preference, you can either choose to place these visual aids within the text or add them in the appendix section.

Make sure you properly look at the data and figures you have and ensure that all your conclusions are properly explained regarding how they were arrived at. Ensure that you properly look at your references so that you produce findings that will create no room for doubt. In providing your conclusions and findings, think of someone working on the same data and ask yourself whether they will get the same answers. Lastly, you need to come up with proper arguments that provide convincing and engaging solutions:. Once you have stated the problem and provided a justification of it, you need to provide a proposed solution for the same.

At this stage, you should give the steps of how your ideas are going to be implemented. You should give enough evidence as to why your solution or stand is the best and that people should follow. Your arguments should be based on scholarly articles, government publications, trade journals and your research data and figures. You also need to give other possible solutions acknowledging that they can make up good solutions but state why they are not the best solutions to the problem you are trying to solve. Provide a review of the problem you are trying to solve. Mention briefly your solution and also state the results that you intend to see. This is the face of your white paper. It seems rather obvious, but many people encounter challenges finding the best topic for their white papers.

The key is to ensure that you come up with a topic that people will desire to read. In this case, you should first describe your audience; this is the people you want to communicate to. After which, you can dig deep to find out the common problem or challenge they are facing or the things they find interesting. These should be a lead to identifying the best white paper topic. You should note that the purpose of your white paper is to advocate for a certain position or provide a specific solution. This is therefore not a general blog. You need to ensure that you employ professionalism regarding the writing style you will adopt which should mainly follow the business style. You should also be descriptive so that you make your point clear. Your introduction should be able to hook your reader to continue reading the whole thing.

You, therefore, need to ensure that it is captivating. Make sure your introduction captures the attention of the reader and then inform them what to expect from the paper. This entails summarizing your white paper in just a few words. You can also provide the topics that you are going to cover. Then from this, you are likely to get something in return such as new customers. The key here to provide value in your white paper, this is through giving well-researched tips and information. Your white paper should be properly organized. Before writing your white paper, ensure that you first create an outline that is by your goals. The reader is the left to take action. After finishing writing your white paper, you need to go through it to ensure that you get read of any errors in the text.

A well written white paper improves its credibility. Make sure that spelling errors, grammar errors and typographic errors are all removed. Apart from that, you should also ensure that your work flows well. You can also involve other people in proofreading your work. This is to ensure that you make your work read better. If your white paper is about stating an opinion about using a certain product or service that will be of benefit your readers, ensure that you give it a mention at the end of the paper. The body of your white paper should be free from selling products or service. In summarizing your work, make sure you add this in a catchy manner that will make it seem natural as part of the paper. Read also: How to find best custom writing service.

Read also: How to set up a research paper in any format? With this guide you are sure to come up with the best White paper. You can also go through different samples and templates to add up. By clicking "Log In", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails. Diana from A Research Guide Don't know how to start your paper? Worry no more! Get professional writing assistance from our partner.

20+ Page-Turning White Paper Examples [Design Guide + White Paper Templates],Introduction

WebJul 26,  · How to write your white paper Research your audience and topic well. Think about who will be reading your white paper. Are they actually experiencing Make sure WebAug 09,  · Three main types of white papers include backgrounders, numbered lists, and problem/solution white papers. A white paper provides persuasive and factual WebIf you are writing a white paper, be prepared to compose a long document. Depending on your industry, a white paper can extend beyond 25 pages. However, it will not usually WebYour white paper should be properly organized. Before writing your white paper, ensure that you first create an outline that is by your goals. Your white paper should be able to ... read more

Business Plans. So make sure you think of your audience when you write your white paper and follow our design tips to keep them engaged. In the white paper template below, the designers used a table to organize key points and takeaways from each main section:. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way. Instead, you should provide plenty of useful information that will be valuable to readers even if they don't become customers.

Key Takeaways A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. From white papers, to blog posts, to podcasts, the type of content that write a white paper drive conversions for your business is something you'll discover over time. Research white papers are also written to help readers understand and address specific problems. The first form of white papers came as official government documents. Any organization that engages in content marketing can benefit from producing white papers. These choices and priorities affect layout, placement, color, write a white paper, font size, page order and more.

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